User activity metrics include things like video view counts and ratings (likes and dislikes).Ĭhoose the right API for your application YouTube Analytics API The YouTube Analytics API supports real-time targeted queries to generate custom YouTube Analytics reports.

Metrics are individual measurements of user activity, ad performance, or estimated revenue. As such, each row's combination of dimension values functions as the primary key for that row. In a report, each row of data has a unique combination of dimension values. The reports that the APIs retrieve contain two types of data:ĭimensions are common criteria that are used to aggregate data, such as the date on which the user activity occurred or the country where the users were located. The data in the system-managed reports can only be retrieved with the Reporting API.Īll YouTube Analytics and YouTube Reporting API requests must be authorized by the channel or content owner that owns the requested data. The Reporting API also allows some content owners to access system-managed ad revenue reports. Some content owner reports contain user activity metrics, while others contain metrics related to revenue and ad performance. For example, a record label could retrieve a report containing combined statistics for the YouTube channels of all of the label's artists.

In addition, both APIs support YouTube channel owners and YouTube content owners, each of whom can access a specific set of reports:Ĭhannel reports contain user activity metrics for a specified channel.Ĭontent owner reports aggregate metrics for all of the channels linked to a specified YouTube content owner. The document's purpose is to help you to choose the right API for your application.īoth APIs enable developers to retrieve YouTube Analytics data. This document explains similarities and differences in the ways that the YouTube Analytics API and YouTube Reporting API provide access to YouTube Analytics data.

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